Professional photography for your business really works
There are many occasions when you need photography for your business. You may have a new product or service to photograph or maybe you’re about to update your website.
So what can you do? You could grab your smartphone but if you want corporate photography that reflects the quality of your brand, an image snapped on your Samsung Galaxy won’t do that.
Many business owners decide that choosing a cheap ‘pay as you go’ account on a stock website will do.
But how embarrassing is it when you discover a competitor has chosen the same image for their marketing materials and website?
We know of cases when that has happened. The sales director turned up to a business expo only to find their competitor’s brochure contained one or more images that was also in theirs!
Our corporate photographer has worked with many North East businesses who want that the best images because they are the best ambassador for their brand. Here are some reasons why it’s so important.
This is a product and branding shoot we did for Forklift solutions in Newcastle Upon Tyne.
Your images represent your brand
They say a picture is worth a thousand words and when you’re selling products, images are essential. But that saying is only partially true.
A GOOD picture is worth a thousand words, a bad one is a great injustice to your business.
When you need photography for your business you cannot risk using badly taken photos because they are telling people about your brand.
If you see an out of focus image that’s dark and grainy, it isn’t a great first impression for your customers. Many business owners may not realise how much your brand impacts potential clients. But it is hugely important and poor photos could be damaging your success.
Using a smartphone is tempting, but despite how good an image may look on a screen, a smartphone picture often won’t look that good on a PC screen or in print. There is a difference between using a phone and using a professional camera!
It’s all about you!
Stock images often seem like a great idea. They’re professionally taken with attention to detail. And the models used are usually very pretty and well presented.
That’s all well and good! But if your business is based in the North East and you want to convey that to increase your client base then stock photos could damage that view people have of your company.
Having a clearly American setting rather than photography of your business set in the North East might discourage a potential new client.
There is a saying that people buy from people. Many customers want to get to know a business better before they buy, so they want to see who they’re dealing with.
Get your headshots done professionally and in the right environment and it will create a fantastic impression of your professional approach.
Also, you might sell products that look similar to something you may find on a stock photo. But if it’s not exactly the same, then your customer may feel you’ve not be totally upfront.
Images can help people find your website
At the time of writing, there were just over 1.7billion websites on the world wide web. So to stand out, you need your website to be up to date and ‘optimised’.
While you may think search engine optimisation (SEO) is all about the written word, your images need to be optimised too to boost your site’s ranking on search engines.
A stock image or something taken on your phone won’t be optimised. Our corporate photographers will ensure they are and that will mean your website is easier to find.
Corporate photographs are versatile
Your photographs may have been taken for your website, but that’s just the start of it. If you photography of your business has been done professionally, you will be able to use them in many ways.
If you want printed brochures, professional photographs looks amazing on paper. And if it’s of your business they’ll make your business look fantastic.
With the rise of social media, you need to also use photographs. You need to write about your business on Facebook, Twitter or LinkedIn, for example, but to be noticed you need images. Don’t think content is just about writing. And in the case of Instagram or Pinterest, it’s all about images! Your potential client will be drawn to the best images of real people.
So, if your business needs corporate photography that puts your company in the best light, why not contact us today for a free, no obligation chat about your needs!