Should I use video on my website?
Many business owners wonder whether they should use video on their website. They see video marketing as being reserved for product launches or big announcements.
But video on your website is just as important as SEO (search engine optimisation) and written content. Statistics show that video is vitally important because viewing has never been so high.
Having video on your website lets your visitors absorb more information and they engage longer with when watching, too. Why? Well, it is a simple way to communicate your message but it’s very effective.
Here are just statistics that explain the importance of video on your website.
Hubspot reports that 54% of consumers want video content
You receive 66% more qualified leads per year
80% of people have bought software or an app after watching a video
These are just a few reasons why you need video on your website. But there are many others…
Improve your ranking
We all know that you need your website to be current and it should be optimised to help search engines, such as Google, find it. Without it, your website will be lost among the millions of others.
Written content is necessary but video can do just as good a job when it comes to keywords! We work with dozens of North East businesses looking for video marketing and we don’t just shoot and produce corporate films for them. Our videos are also optimised by having descriptions and tags in the title and we embed keywords too.
As YouTube is also owned by Google, it’s worth hosting your videos on the channel as they provide the backlinks you need to boost your website traffic.
Show off your brand and personality
Your brand is extremely important and video is an ideal way of promoting its message. It can also humanise your business and show off yours and your team’s personality.
By choosing to feature your people in the business you begin to build trust. There is a saying that people buy from people. So if a potential customer or prospect sees you in film they start to build a picture of you and your business in their mind. Using video is the only way to create a bridge between you and your potential customer.
We wrote a blog about the importance of video to your brand last year, so check it out if you want to know more about branding.
Stand out from the crows
Many business owners still don’t understand the power of video marketing. Or they believe it’s only useful for events or presentations.
As a result, their website appears dated and there isn’t an emotional connection to their brand, which we mentioned above. So now’s the time for your website to stand out from the crowd.
Videos supplement the written and static content on a website and provide a compelling experience for the visitor.
Consumers are also more likely to remember your video than the content they read. As links to videos are shareable they can post them across their social platforms, too, if they are fully engaged.
A study by Hubspot shows just how effective video is on Twitter, which proves how social media and video are interconnected.
So now it’s just a case of deciding what type of video you want to use. This blog will help you.(Link to this week’s blog)
If you would like to know more about how your website could benefit from video don’t hesitate to contact us.